Nokia plans ahead if Windows 8 fails

Nokia's chairman, Risto Siilasmaa, has been talking about the company publicly, hinting that Windows 8 isn't the only game in town for the company.

Speaking to Yle Uutiset, Siilasmaa defended the company in light of the share price dropping by a third since May – its lowest point since 2001 – and countered criticism that Nokia has put all its eggs in one basket by teaming up with Microsoft.

'Symbian’s market share has come down close to zero,' he said of the decision to switch to Windows, adding that Windows Phone had been selected after a 'critical and detailed study' of available options. He also claimed that the Windows Phone 8 platform is a technological first, providing users with a seamless user experience across multiple platforms, from PCs to tablets and smartphones.

However, if that optimism isn't shared by the buying public, Siilasmaa said the company had a 'contingency plan in place'. No word on what that is, but with confirmation that Symbian has died a death and RIM not looking to deliver BlackBerry 10 until 2013, you can assume that Nokia has been looking at Android for a back-up operating system.

According to analyst Mikael Rautanen at Inderes, the mobile sector is extremely dynamic, meaning things can turn around just as quickly as they drop: 'One or two hit products can change everything.' So if Windows 8 doesn't quite work, there's every chance that a Nokia Android smartphone could swing the company's fortunes around once more.

But in the meantime, it's all about Windows 8 – with new Lumia hardware expected in the last quarter of 2012.

Source: Yle Uutiset

Written by Mobile Choice
Mobile Choice

Leave a Comment