Another bumper quarter for Apple

You can probably guess that Apple is doing pretty well with its mobile devices right now, but just how well might stagger you a little.

Figures for the first quarter of 2012 have just been published, with Apple confirming sales of 35.1 million iPhones and 11.8 million iPads in that 90-day period. That brings total sales of iOS devices up to an amazing 365 million. According to Apple, that's 88% growth for iPhone sales and a 151% increase for the iPad compared to the same period last year. Yes, those sales figures just keep on growing. That could well be down to international growth, with 64% of Apple's sales now outside the US.

Obviously, the figures are down from the quarter before, but that did include the run-up to Christmas, so probably not a good barometer of the company's health. Simply reading about a quarterly revenue of $39.2bn and quarterly net profit of $11.6bn tells you what you need to know.

 

Apple CEO Tim Cook certainly isn't complaining. Commenting on the figures, he said: 'We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter. The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.'

That 'innovation' could include an iPhone mini, a budget iPad and of course, the iPhone 5, to name just a few things. With that in mind, don't expect those figures to drop anytime soon.

Written by Mobile Choice
Mobile Choice

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