Stand down, everybody. Unfortunately the speculation that the Galaxy S III might have been the reason for the store branding was a little premature.
It's been revealed that Phones 4u are opening a new store this Friday, housing a Samsung concession on the first floor, much like the BlackBerry store they have around the corner on Tottenham Court Road.
So while it's bad news for Galaxy S III fans, it's good news for Samsung obsessives as you're getting a whole new store full of products.
A redecoration of Phones 4u has got tongues wagging as we all try to work out if it means the launch of a major new handset. The flagship branch in Oxford Street is displaying a Samsung logo with the words "Coming 30/3/2012", but what can it mean?
We're expecting a new Galaxy Note sometime soon as well as the latest Galaxy Tab but the most eagerly-awaited device is the Samsung Galaxy S III. After the unveiling was pushed back from MWC in February, we were expecting something in Q2, with 22 May cropping up on leaked press images of the handset. So if the Galaxy S III is coming out this week, it's caught everybody by surprise.
Following its award-winning predecessor, the Galaxy S III is expected to be the must-have Android device and it wouldn't be out of the question for Phones 4u to have secured some exclusive deal - that's exactly what they did with Samsung's Galaxy Nexus.
Phones 4u is keeping schtum at the moment but if we can find anything out, you'll be the first to know.