Panasonic launches the Eluga Power

Last week, Panasonic launched the Panasonic Eluga, which caught the eye with its slim profile and our attention because of its lack of weight – weighing in at an impressively small 103g. Well, it seems Panasonic wasn't quite finished with us, with the Eluga Power taking things up a notch.

It's a similar formula in truth, but with (as the name suggests) more 'Power' within. That is at the expense of that weight, but let's be honest, with the new phone weighing in at just 133g, it's not like the company is asking you to carry a brick around with you.

In terms of the specification, the Eluga Power has a larger five-inch 1280x720 LCD display compared to the Eluga's 4.3-inch screen, while the processor is bumped to a dual-core Qualcomm S4 1.5GHz chip. Android 4.0 Ice Cream Sandwich will also be present at launch, as opposed to being a later upgrade. There's also an 1800mAh battery in that 9.6mm thick casing, which is capable of hitting 50% of its capacity in just 30 minutes.

As with the original Eluga, it can withstand the elements (water and dust anyway), has NFC connectivity on-board and an eight-megapixel camera, this one with auto-focus, 1080p full HD video recording, auto-scene recognition and an 8X digital zoom. A networking camera will cover those video calls. There's also 8GB lof storage, with a microSD slot available, should you need to bump up the storage capacity further.

Panasonic are certainly talking it up as a contender. Toshiya Matsumura, general manager, head of mobile communications, Panasonic System Communications Europe said: 'The Eluga Power is a real landmark for us as it redefines everything a modern smartphone should be. For too long, smartphones have either compromised on looks to embrace new features or dropped functionality in the pursuit of the perfect form. The Eluga Power marks a true turning point – delivering both high-performance and high-end style.'


Spring was talked about when the Eluga launched, so expect this to follow not long after. Networks and pricing still to be confirmed for the UK.


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