Apple announces record iPhone sales

Recession? What recession? That's likely to be the tone of discussion at Apple this morning after an incredibly profitable first quarter of 2012 (taking in a chunk of 2011).

The iPhone is the star of the show. Some might have argued that the iPhone 4S wasn't really much of a step up from the previous model, but Siri is obviously doing the business, with Apple shifting 37.04 million iPhones in the quarter, up 128 per cent from the previous year. It also sold 15.43 iPads (up 111 per cent), a figure likely to give other tablet makers at least a couple of sleepless nights.

Those figures contributed to a profit of $13.06 billion (£8.37bn) on a revenue of $46 million (£29.7bn), which, if you have invested in Apple, means a profit of $13.87 per share, which was well ahead of what the markets were expecting. As a result, shares soared after the sales figures came in. Oh yes, the iTunes store generated $1.7 billion in revenue. $120 million in apps and music sold on 25 December alone. Amazing.

Stating the obvious somewhat, Apple’s CEO Tim Cook said in a statement: 'We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.'

Oh yes, those new products. That's as near as we got to a mention, but it's comon knowledge that the iPad 3 will be launching in a matter of weeks to boost the Apple coffers once more and of course, a new iPhone is an annual event. With that in mind, expect these particular figures to be run close or even exceeded this time next year.

Source: All Things D

Written by Mobile Choice
Mobile Choice

Leave a Comment