Amazon Kindle Fire to get update

We missed out on the original launch of the Amazon Kindle Fire tablet and judging by early customer feedback, that might well have been a good thing. But the Amazon Kindle Fire is rumoured to be hitting the UK in January, so news of an update ahead of that is a very good thing indeed.

Sales of the Kindle Fire have so far been nothing short of exceptional, rumoured to have hit the five million mark already. Pile 'em high, sell 'em cheap obviously works wonders when it comes to tablets. But a number of those early customers aren't happy with the product. A lack of external volume control, slow-loading web pages, no privacy settings, a less-than-responsive touch-screen - just a few complaints that have come in from early adopters of the Android tablet.

Amazon is obviously worried by the negative feedback and is acting on it to improve the product. Yes, it is cheap, but the Kindle Fire needs to do the job if it is to challenge the iPad's dominance. 'In less than two weeks, we’re rolling out an over-the-air update to Kindle Fire,' confirmed Drew Herdener, a company spokesman.

That update is said to offer improvements in performance and multi-touch navigation, as well as some much-needed privacy settings. Will it be enough? Time will tell, although Amazon is already said to be working on an improved Kindle Fire for the spring, so the company is obviously in this for the long haul.

As for that UK launch, nothing is set in stone yet, but January is looking good. With all those enhancements, the launch is suddenly looking even better. Let's hope the price can match the US though – we suspect UK consumers will be less tolerant of the Kindle Fire's 'quirks' if the device is £50-£100 more expensive.

Source: New York Times

Written by Mobile Choice
Mobile Choice

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