As was widely anticipated, a press conference in New York this afternoon has unveiled Amazon's debut into the tablet market with the Kindle Fire. This seven-inch affair powered by a heavily modified version of Android features an IPS Gorilla Glass display with a dual-core processor under the hood. The modifications made to the OS allow easy access to the Amazon Store as well as its own App store and a search bar on the home screen promises to make shopping on the tablet even easier than on its own website. The dual-core chip will allow multitasking but the makers have stripped back some features you're likely to find on rival tablets. There are no cameras, microphones or 3G, but the Kindle Fire does incorporate Wi-Fi. Well, it'd have to! The headline news is perhaps the cost. At $199 (£127), the Kindle Fire is priced way below its competitors. That includes a 30-day trial with Amazon Prime, so it's clear that the company is banking on its content generating additional revenue. Talking of content, Amazon tell us that the Kindle Fire will have access to 100,000 movies and TV shows, 17 million songs, its vast Kindle store as well as its growing App store. You'll have no storage constraints either with free access to Amazon's cloud Storage. We're still awaiting a UK release date for the Kindle Fire but as soon as we get one, we'll let you know.