New colours! New homescreens! New HTC Sense! The rumoured HTC Rhyme is here and unveiled in its full, colourful glory.
It's an Android 2.3 smartphone with the now classic HTC alunimium unibody - but less classic is the shades you can get it in: white, khaki and plum.
The 3.7-inch WVGA screen packs a S-LCD display like HTC's last flagship, the Sensation, though unlike the behemoth, it packs a single-core 1GHz processor with 768MB of RAM to the Sensations's 1GB.
The new HTC Sense comes with a refreshed homescreen that displays more information so that you can, for example, check out appointments, photos and social updates, or easily get into the camera app just by turning onto the display.
Its five-megapixel camera comes with auto-focus, power LED flash and a clutch of extras including face detction, action burst (which takes five consecutive shots to get the best of a dynamic scene) and panoramic mode.
Despite its name, it's not affiliated with the music-ready Sensation XE and its Beats by Dre Audio. Instead, it's pipped as a fashion phone with several matching accessories in the same sophisticated shades. Our favourite is the Charm, a light-emitting cube that glows when you have a missed call or text. It comes on a strap so you can leave the phone in your bag in the happy knowledge that you'll always know when something's just gone down.
The Docking Station charges the phone while you use it as an alarm clock and music player, or you can get the usuals - but designed to go with the Rhyme - like headphones, sports armband, Bluetooth car speaker and Bluetooth headset.
The HTC Rhyme launches in the UK next month, price TBC.