In an attempt to overtake The Waltons as having the biggest family ever made, Samsung is adding four new handsets to its already colossal Galaxy family – the Galaxy M Pro, Galaxy W, Galaxy Y and Galaxy Y Pro. This quartet of handsets will all run on Android 2.3 Gingerbread OS, which is always welcome news.
It's a new naming strategy that Samsung hopes will make it easier for customers to identify its handsets with a single letter, so the already existing S will keep for the premier handsets such as, well, the Samsung Galaxy S II. Samsung has even kindly explained the class designators in a handy, bullet-pointed listing, which we've dissected for easy consumption.
'S' will stand for 'Super Smart', as the company calls it a mark used for devices at the 'very pinnacle' of its range of mobiles. 'R' means 'Royal/Refined', premium smarties not quite at the pinnacle of S. Presumably Samsung thinks the Queen can't afford a Galaxy S II.
'W' stands for 'Wonder', which Samsung says will 'strike a balance between style and performance'. In other words - mid-range. 'M' means 'Magical', one step above entry-level. We can assume the price will be fitting with the description.
And finally, for the piggy bank fraternity, 'Y' for 'Younger' – kiddy mobiles, basically.
Samsung has also explained other building blocks for its naming strategy. Anything with a 'Pro' in there will have a QWERTY keyboard, while if you see a 'Plus' it means it's an upgrade from an existing handset. And if you see 'LTE' aka Long-Term-Evolution, it means it's packing 4G, which will come in handy next year. Hopefully.
So, to clarify, the upcoming Galaxy Y handsets are both entry-level, with the Pro variation packing a QWERTY keyboard. Simples!