White iPhone aside, the Sony Ericsson Xperia Play has probably had more column inches than any other phone in the last six months, not to mention a big advertising campaign. It was, after all, the 'PlayStation phone', with the hope that it would make gaming both popular and profitable on the Android platform. So far, that doesn't seem to have been the case.Yes, it's early days, but according to PlayStation Lifestyle, some of the sales of optimised PlayStation One titles for the device are incredibly low. According to the site, those include Cool Boarders 2 (100-500 downloads), Destruction Derby (500-1,000), Jumping Flash (50-100), MediEvil (100-500) and Syphon Filter (100-500).Obviously there are reasons for this. For a start, the PlayStation certified games program is only available to the Xperia Play, so that instantly limits the market. Additionally, not everyone buying the phone will be a keen downloader. Indeed, with £3.99 price tags for what are, in effect, old games, it's not surprising that sales aren't through the roof.Dominic Neil-Dwyer, head of market development at Sony Ericsson, is putting on a brave face: I think there’s also an awareness thing for people that are getting their hands on the device and where they are choosing to purchase games. There’s only a few, at the minute, PlayStation One titles there, and there’s more coming on a regular basis, and there’s the whole PlayStation as a content provider exclusive to the device, the story about that, that will emerge and people will see.'So, there’s no concerns, it’s a revolutionary device, it’s shaking up the market, we’re very pleased with it. In terms of getting the PlayStation Certified program out, generally, we’re very happy. I think we’ll make a full assessment of if it has achieved our expectations fully, further down the line, so we’re very happy.'We know there’s a lot more to come that we’re not, obviously, releasing yet. We’re releasing as we go, rather than telling everyone the full story, and I think everyone appreciates that you have a good line-up at the start of selling a device, because it is a smartphone and it has a good line-up – and that line-up will grow – and the feedback we got on that line-up is that it is a good line-up, so we’re very happy where we are.'Or in short, it's early days, judge us much further down the line. Be interesting to see how things grow when the games hit other devices, especially the S1 and S2 tablets, both of which should be here before the year is out.