The Android-powered Motorola Xoom is set to launch this week, and exclusive launch stockist Dixons Retail group has dropped its price to £480. Admittedly, a price drop of but £20, but it does put it toe-to-toe with the equivalently specced version of the iPad 2.
Dixons is selling the Wi-Fi only 32GB model, which, like the iPad 2, packs a dual-core 1GHz processor and 1GB of RAM. Powered by the tablet-specific Android Honeycomb OS, the Xoom is a media-friendly device, with a 10.1-inch touch-screen, support for Flash video (nyah nyah, iPad) and an HDMI port for connection to your big screen.
Motorola isn't the only manufacturer shaving pounds to try and match the runaway success of the second-gen Apple tablet - the BlackBerry PlayBook was recently announced to arrive at the same price point as the entry-level Wi-Fi-only 16GB iPad 2 (£400)
The first Honeycomb tablet to land on store shelves, the Xoom is only availabe at Dixons, PC World and Currys at launch, but by mid-April will be on the shelves at Carphone Warehouse too - though there you'll only be able to pick up the 3G version at a rather more eye watering £600 SIM-free. You can grab a subsidised Xoom on contract from Orange too.