Three is going all out to be known as the network for internet. Not content with December's announcement that it was completely scrapping data caps on its The One Plan tariff, the smallest UK major network will now be offering the same to for PAYG customers who top up £15 or more.
It was a point of contention last year that 'unlimited data' was actually capped by operators at amounts as, uh, totally not unlimited as 500MB. Then the UK Advertising Standards Agency stepped in and operators stopped using the word 'unlimited' altogether. Three was the first (and so far only) to reintroduce the offer.
Three's Sales and Marketing Director, Marc Allera, said: "We want to get people using their smartphones in the way they were designed to be used, and that means data.
"Three's network was built for data, and it's the confidence in the strength of our 3G network that means we can introduce deals like this."
To celebrate the launch of its new plans, Three is running a competition with a range of prizes including a 30-day first class rail travel pass to Europe for two. Runners up can win a smartphone along with all-you-can-eat data, free for a year, while tariff boosters like free calls and texts each month will also be up for grabs.
The competition starts today and runs every Monday, Wednesday and Friday till April 4. For more details, hit the Three site or its Twitter feed @ThreeUK.