With Apple officially extending its subscription service from The Daily to the wider media via its App Store, Google obviously thinks it's the perfect time to launch its own rival app subscription service. Which it has with Google One Pass.According to Google, it's a multi-platform subscription service that offers a 'new revenue stream' for publishers looking to take the jump from traditional website to magazine-like app. Your customer purchases it once and they can view it anywhere - tablet, smartphone, even the traditional computer. According to TechRadar, it will also allow publishers to offer subscriptions, day passes, metered access, pay-per-article and multi-issue packages of their apps. All of which is great news for the media houses of the world, perhaps less so for browsing public.'By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers,' said Google. Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers.''Google One Pass is easy to implement and simple to manage. The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business. It is powered by Google Checkout, so publishers' e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system into publishers' sites.'Interestingly, Google intends to charge 10 per cent for using One Pass, which is significantly less than the 30 per cent cut that Apple is currently asking for. It's obviously keen to make big inroads into this new market, especially with so many Android tablets hitting the shelves this year. Be interesting to see how many publishers sign up - and how many of us are willing to part with our cash to read our favourite media in digital form. It's not exactly been a huge success so far.