What with tablets, Android announcements and a Google superphone, it'd be easy to assume Samsung has let its own-brand OS, bada, fall to the wayside.
Not true though, as UK stores are now stocking the next-gen version of its flagship Wave, the accordingly named Wave II.
Spec-wise, there isn't too much difference, except for the 3.7-inch touch-screen which is now packed with even fancier Super Clear LCD tech than the Super AMOLED screen of its predecessor, for even more vivid colours and brigtness and improved visibility in sunlight.
Otherwise, all is as was in hardware land - 1GHz Hummingbird processor, five-meg HD camera and standard Wi-Fi/HSDPA/A-GPS support.
The Wave II runs the latest version of bada, 1.2, and also features Social Hub, a contacts book on 'roids sort of app which syncs dozens of social networks and email accounts for the ultimate universal phonebook and calendar. You'll also get a ton of social networking widgets to pop onto the homescreens so you'll always know what's going on, all the time.
As well, if you buy yourself one before March 31, it'll come bundled with five chart-topping games: Need for Speed: Shift; FIFA 10; Monopoly; Tetris; and Assassin's Creed: Altair's Chronicles.
The Samsung Wave II is available in the UK to buy now from O2 and Phones4u. To redeem the Wave II entertainment bundle, people should visit www.samsung.com/uk/wave2apps.