The Daily for iPad launches this week

It's not beaten Richard Branson's publication to market, but The Daily for iPad just might make more of a splash when it lands.

According to Into Mobile, the exclusive digital newspaper, a project from both Rupert Murdoch's News International and Apple, will be showcased on 2nd February in New York. Rupert Murdoch will be there for this new era of publishing, not so Steve Jobs with his ongoing health problems. Instead it will be Eddy Cue, Vice President of Internet Services at Apple, doing the honours.

It's not just about the New York-based daily publication, Apple will also introduce their new subscription billing method of payment, paving the way for more efficient newspaper and magazines subscriptions for its digital devices. Hit 'subscribe' and your digital magazine will keep coming (and being charged) until you opt to stop it. How this works in practice will be unveiled on Wednesday, but it's likely to involve some kind of background downloading when you're online.

Initially this will be a US magazine for $0.99, with news teams in New York and Los Angeles. Which begs the question, what about the UK? We suspect it's all down to the success of the US launch. If people buy into the concept, it would make a lot of sense for News International to recruit a news team in other countries like the UK, especially with the infrastructure already in place. More on this from Wednesday. Who knows, we might even get lucky with details of an international rollout. We can hope.

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