Forget fair use, it's all you can eat data on Three's The One Plan tariffs, launched in July.
The flat-rate plans were already pretty competitive with thousands of call minutes and texts plus 1GB data monthly, and now the data cap has been removed entirely.
Three says the move is a response to the increasing use of smartphones for streaming music and high definition video, making video calls and of course, downloading apps, maps and webpages.
Even tethering - using your phone as a modem for a computer - will be allowed under this plan, with the only caveat being if Three discovers the connection is being used for 'something illegal'. We're guessing hosting a torrent site would fall under that category.
Other networks have a cap of 750MB to 1GB on all their data packages, making Three's offer even more of a standout.
Three's Sales and Marketing director Marc Allera said, the network expects to see more people using mobiles than PCs to access the internet by 2015. "All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost," he said.
The One Plan now offers new and existing customers 2,000 any-network minutes, 5,000 Three-to-Three minutes, 5,000 texts and all-you-can-eat data - from £25 a month SIM-free, £30 with a free mid-range smartphone and £40 with a high-end smartphone. Hit up the website for details on the phone models.
At 6.2 million customers, Three is the UK's smallest mobile network, but following a £400 million mast-building project, its 3G coverage now clocks in at 97.3% of the population.