Apple's iAd platform heads to UK

It's probably good news for big business and app developers, but if you use an Apple device like the iPhone and iPad, you might be less keen on the arrival of the iAd.

It's been in the US since July, but will hit UK devices using iOS 4+ from December. The aim? To sell you stuff. According to Pocket Lint, Apple's mobile advertising network will launch with selected advertising partners including L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Those companies hopefully make money out of what you buy, while app developers can make up to 60 per cent of the ad revenue, which should keep them in MacBooks for years if they do it well.

'We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers', said Andy Miller, Apple’s vice president of iAd.

'In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue'.

'As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice”, said Marc Menesguen, L’Oréal’s head of strategic marketing.


'We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign'.

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