Wow! Seven million searches were conducted on Auto Trader's Mobile platform last month. Five million of those were made from iPhones. This figure looks set to grow with the arrival of a new version of the car dealers' iPhone app. With a host of features that utilize the iPhone's touch-screen credentials, users can find cars be it by make, model, mileage, colour, price and location to name but a few. With a gallery of pics for each car, users can turn the phone on its side with the picture automatically rotating and expanding so that it uses the whole screen. You can then flick through the pictures from left to right giving you a good look at what you'll get for your buck. Find the car for you and you'll be able to call the dealer direct with one touch of a button.
The 'garage' function enables you to save the cars that are of most interest, while the intelligent search facility will suggest other vehicles that might be of interest based on your previous search criteria. Bike fanatics will be pleased to learn that motorbikes have now also been added.
The Auto Trader iPhone app is available from the Apple App Store from today for free, while other mobiles will be able to visit the mobile site by visiting http://autotrader.mobi