MOBILE CHOICE AWARDS: Best Online Retailer


With free next-day delivery, buying here is practically like walking out of a shop with a shiny new phone in hand. The site is dead simple to navigate, with a handy toolbar down the left that lets you filter handset deals by special offers, SIM-free options, free gifts (think tablets, TVs and laptops) and more. With all five major networks onboard, you get tons of options, and several ways to filter them - by the amount you want to pay each month and data allowance, for starters. No wonder has taken a million orders and counting.


Everything you can get from O2 is on offer and clearly laid out - from SIM-only plans to accessories, to its extra services - O2 Money, O2 Recycle, and its free gift scheme, O2 More. The network revamped its website last year, and continues to make tweaks that keep you going back.

RUNNER UP: Virgin Media

With special attention paid to the hottest PAYG and PAYM phones, Virgin's site puts the handsets front and center. The central box constantly refreshes to show the latest deals, making it eminently easy to both browse and find what you're looking for.

RUNNER UP: Dial-a-phone

This picture-heavy site clearly shows the deal of the week, top free gifts and featured offers, making it a great place to browse. Unfortunately for a cross-platform retailer, it only stocks three networks, making it less than ideal.


Three's new-look site is more digital mag than shopfront, with big headlines, bright colours and lots of white space. The central box refreshes to cycle through hot deals that range from top phones to Three's new flagship tariff, The One Plan, while the toolbar on the right does the same thing.


T-Mo may be classic, but it works, with a simple layout that clearly shows deals, phones, plans and customer support. Checkout is a no-brainer, and there's plenty of extra info to pull in the browsing shopper.

Written by Mobile Choice
Mobile Choice

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