Sony Ericsson becomes official UEFA Champions League handset

According to Sony Ericsson, 'excitement levels' are at a 'high' following yesterday’s group stage draw of the UEFA Champions League. Which makes it the perfect time to announce itself as the official mobile handset of the UEFA Champions League.

What does that mean for the 22 players on the pitch kicking the ball around? Not a lot to be honest, unless there's a new rule about staying in touch with the bench via mobile phone. No, this is about boosting the brand and offering up exclusive content to existing Sony Ericcson users.

According to Sony Ericsson, a 'fan-focused approach' will offer 'the best possible on-device experience', using the GPS capabilities of Sony Ericsson Smartphones to enhance matchdays, along with a new mobile application developed in conjunction with specifically for the tournament.

'We are delighted to be announcing today the activation of a new global marketing programme around the UEFA Champions League. Using the existing GPS capabilities of our Xperia Smartphones to enhance the fan experience is an exciting part of this programme. This new initiative will build on our other ongoing worldwide sponsorship campaigns,' said Lennard Hoornik, Corporate Vice President and Head of Global Marketing, Sony Ericsson.

Look out for news of that app in the very near future.

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