Android handset sales rocket in early 2010

Android is on the rise, with new figures showing a massive take-up of Android phones in the early part of 2010.

Sales were up 350 per cent in the first three months of 2010, according to retail research company GfK, turning a 3 per cent share of the UK market into a 13.2 per cent share, helped no doubt by the rave reviews of handsets like the HTC Desire, that particular handset proving so popular, networks have faced stock shortages of it.

It also means Android is no longer a 'geeky' open source project, but a mainstream challenger to the iPhone's market dominance: 'The figures suggest an increasing number of consumers are now asking for Android handsets by name,' said GfK analyst Megan Baldock. 'Operating systems are no longer simply a by-product but a key selling point in their own right.'

It's unlikely to be a blip too. Recent launches like the Samsung Galaxy S will have made further inroads into the market, while future launches like the HTC Desire HD and the Samsung Galaxy Q (to name just two) indicate it could be a happy Christmas for Android, especially in light of continual iPhone 4 stock shortages.

Written by Mobile Choice
Mobile Choice

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