HTC adds Super LCD display to popular handsets

With OLED screens slowing down production of popular lines, HTC has today announced that it will be introducing Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and Nexus One later this summer.

It's not strictly a big improvement on the existing screen, but according to HTC, the new SLCD display offers 'an exceptional natural balanced colour, clear contrast, broad viewing angles' and one enhancement - 'improved power efficiency'. it also means production can be ramped up for current and future phones, possibly including the rumoured Desire HD.

It's certainly a step up from older LCD screens, with battery life the biggest winner - SLCD offers 'five times better power management' compared to original LCD.

Speaking about the change of screen, Peter Chou, CEO of HTC Corporation said: 'HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays.  The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand. The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.'

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