Microsoft KIN sold 500 units

A couple weeks ago, Microsoft scrapped its KIN One and Two, two social phones that were the subject of a  pretty big marketing campaign.

 

Now we know why. Sales figures have been touted for the KIN phones - a measly 503 units in three months, at least according to Daring Fireball, which quotes an unnamed Microsoft source:

 

"As a shareholder, I am pissed. It's one thing to incubate products and bring them to a proof-of-concept to see what works, but it's something else to launch. I suspect we launched because we felt like we HAD to so we could save face because we were trying to build buzz, but overall - HUGE fail."

 

The source also said that the money spent on the lavish launch party at MS HQ probably cost more than the total revenue pulled in the handsets.

 

Burn.

Tags:Microsoft,
Written by Mobile Choice
Mobile Choice

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