Google says no to Nexus One sequel

So, you've got a successful product on your hands, surely the next step is to fire out a sequel? Not if you're Google.

The Nexus One was released last year to modest success and the phone continues to be a decent proposition after an Android 2.2 update. You would therefore expect a Nexus Two to follow. But according to Google CEO Eric Schmidt, there's no need for version two.

The Nexus One, it seems, was Google's helping hand in the ongoing Android success story. Or as Schmidt told the Daily Telegraph: 'The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn't have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: 'Ok, it worked. Congratulations - we're stopping'. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.'

So according to Eric Schmidt, the handset was so successful, there was no need to go again. Interesting strategy. The point he's probably making isn't necessarily about the Nexus One itself, more about the Android market. If the Nexus One helped to increase momentum and awareness in the Android market, that's probably a wider 'success' than shifting a few phones. Indeed, with so many handset makers buying into the Android platform in mid-2010, Google really has no reason to be in the phone market.

Written by Mobile Choice
Mobile Choice

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