Nokia has announced a deal with Yahoo! which should mean something to you if you use either company for email or navigation.It's a case of the two companies pooling resources, especially when it comes to mobile applications. Nokia will become the 'exclusive, global provider' of Yahoo!'s flagging maps and navigation services, integrating Ovi Maps across Yahoo! sites and applications, branding each 'powered by Ovi'. In return, Yahoo! will also become an 'exclusive, global provider' for Nokia's Ovi Mail and Ovi Chat services, which may boost the uptake of these features. These will be branded 'Ovi Mail / Ovi Chat powered by Yahoo!' The upshot of all this? Better Yahoo! maps if you use 'em, and better Ovi Mail - at least theoretically. Both tech giants are also planning to work on 'ID federation' between their services, in other words, letting users use a single log-in for both. They are beginning by allowing people to use their Ovi user IDs across select Yahoo! sites.
'Delivering great user experiences -- both online and on your mobile - is what this alliance is all about,' said Olli-Pekka Kallasvuo, CEO, Nokia. 'We're enabling millions of Yahoo! customers in key markets including North America to discover the unique capabilities that Ovi Maps brings. Similarly, Yahoo!'s online expertise will bring exciting mail and messaging enhancements to millions of Ovi Mail customers across almost every country around the world, many of whom will have their first Internet experience on their mobile.'Look out for it happening in some small way from the second half of 2010, with 2011 earmarked for a full global launch.