Orange and T-Mobile become Everything Everywhere

It was flagged up last year, but now the new name for the newly-merged Orange and T-Mobile has been announced - Everything Everywhere. Not that you'll notice much change on the high street when integration commences from July 1st 2010.

Everything Everywhere will run two of Britain’s leading mobile brands, with a customer base of 30 million people. That's over half of the UK adult population, says the new company. But don't expect to see that new brand plastered all over the high street, as each 'old' brand will continue to have its own shops, marketing campaigns, propositions and service centres. Which is likely to mean only one of those companies will be selling the iPhone in the near future. However, the networks wioll merge, saving on the overheads.

Tom Alexander, Chief Executive of the new Everything Everywhere, said: 'Together, we are Britain’s biggest communications company, with over 30 million customers. We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.'

'That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere. We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile. It’s our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities.'

Strong words. Will it lead to better or worse deals for us, the consumer? Only time will tell on that one.

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