Don't you love the ka-ching of a perfectly positioned product? The Samsung Diva launches today, and the first fashionistas to get their manuicured claws on it can bag themselves a free gift.
The Diva is a fashion phone aimed at that volatile 'young female' market - otherwise known as the tween with access to Daddy's disposable income. Carphone Warehouse is offering a limited number of foundations and mini-concealers from benefit (score! Seriously.) while O2 is offering the first 8,000 customers a 12-month subscription to iSUBSCRIBE as well as a DVD of fashion flick The September Issue. Teenage girl bait, if you ask us.
The phone itself is standard fashion phone issue - i.e., not particularly fashionable, unless you like molded, bumpy white plastic - with a 3.2-megapixel camera (with Beauty Shot mode, naturally, to smooth out those gross zits on your stupid face), 2.8-inch touch-screen and a fancy diamond-shaped D-pad. Because diamonds are a girl's best friends, dontchaknow.
Samsung's TouchWiz user interface is back, so you'll be able to drag'n'drop a selection of Sammy widgets to customise your three homescreens. Facebook and MySpace are fully integrated, with push notifications sent to homescreen when friends update their profiles. No Wi-Fi or 3G though, so checking out friends profiles might not exactly be instant. Then again, that didn't stop its similar but more unisex predecessor, the Genio, still our top budget touch-phone.
The Samsung Diva is out today on O2, from Carphone Warehouse.