It seems it's the day for iPhone apps. After news regarding applications from The Guardian and Sccope, we're now being urged to see in Chinese New Year with a new Tiger Beer App for the iPhone 3GS. Launched tomorrow (January 15th), the app will utilise the iPhone's Augmented Reality tool that in turn will guide you to restaurants and bars who serve Tiger beer. Simply hold the phone up and follow its lead. The application itself is free to download from the Apple App Store and will provide beer induced guides for all the main UK cities. Expert reviews for each restaurant are also provided by Dazed and Confused magazine.
In addition, the app also features the Tiger Take Away Game that sees the gamer attempt to deliver beer (Tiger naturally), DJ decks and fireworks across three different cities. Consumers will also be kept up to date with all the latest offers and competitions from Tiger.
Chinese New Year kicks off on February 14th and of course this year happens to be the year of the........you've guessed it, Tiger.