There's been much debate among the media circles of late as to whether consumers would be prepared to pay for their newspaper fix online. Media mogul Rupert Murdoch who has expressed plans to introduce a fee for all of his online content, may take heart in the fact that The Guardian's iPhone App suggests people are willing to do so. Since its launch on Monday 14 December, 68,979 consumers (up to and including Tuesday 12 January 2010) have downloaded the application at a cost of £2.39, across Europe, Australia, Canada, the US and UK and Ireland.
The Guardian App provides news, comment, features, photo galleries and audio from guardian.co.uk, with each user being able to personalise what content in most relevant to them. Consumers will also be able to read the news even when without an internet or Wi-Fi connection.
The Guardian App is available for £2.39 from the App Store on iPhone and iPod touch or at itunes.com/apps/theguardian.