More and more Samsung phones will now be able to enjoy the benefits of applications with the launch of its new smartphone platform. Samsung bada (which translates to "Ocean" in Korean) will have the familiarity of Samsung's TouchWiz User Interface but will also provide users with a host of applications that can be downloaded to their phone.
The platform will also provide flash control, web control, motion sensing, vibration control, face detection and accelerometers, all of which can be implemented by developers into their applications.
Samsung has already joined forces with the likes of Twitter, Blockbuster, CAPCOM and EA Mobile, but they are also inviting other application developers to create applications for the bada platform. The Samsung bada Developer Challenge is offering developers the chance to share part of a US$2,700,000 prize fund by creating such applications.
With Samsung having already released phones that run on the Android platform, such as the Samsung Galaxy Spica i5700, it will be interesting to see if they now distance themselves away from Google's OS and put all their emphasis in bada.