Known for its sponsorship of high flying Premier league leaders Chelsea, Samsung has opted for the egg shaped ball as they sponsor a one off rugby game at Twickenham stadium. Harlequins will take on Wasps on 27 December in a Guinness Premiership clash that is billed as being The Big Game 2. It follows the success of last year's first Big Game event that saw a record number of fans attend the match.
The joint sponsorship between Samsung and Vodafone will see both companies pushing the Vodafone 360 Samsung H1 handset that integrates all your contacts, social networks and personal favourites into one place. It's understood that Samsung hopes the event will reach out to a new audience as it pushes its smartphone initiative.
To read our full review of the Vodafone 360 Samsung H1 click here.