A new MVNO that offers some of the cheapest call rates available goes live today. giffgaff is charging 8p per minute for voice calls and 4p per text message to other UK mobile networks, while giffgaff customers can enjoy free calls and texts to all other giffgaff customers. In addition for the first six months while the MVNO is in Beta phase, giffgaff will be offering free data, so long as customers top up by a minimum of £10 when they first join giffgaff. International call rates are also at the competitive end of the scale with calls to the EU, India, Pakistan, Australia and New Zealand costing just 8p per minute to landlines and 16p to mobiles. Calling the USA and Canada be it a landline or a mobile will also cost just 8p per minute.
A giffgaff SIM, that uses the O2 network to service its calls is available online and openly encourages its customers to suggest new ideas and create an online community. The greater involvement members' show will be rewarded with cash, mobile credit or a donation to a charity of their choice.