Orange has been claiming the UK's widest 3G network, but now the UK's smallest operator 3 has hit back with questions as to how the claim was actually calculated.
"Right now, each operator chooses a population coverage measurement that suits it. We currently claim 92% coverage. We could use a measure used elsewhere in the industry that would boost our claimed population coverage to 95% in an instant, without reaching a single extra customer," says a 3 spokesperson. Orange currently claims a network coverage of 93% of the UK's population.
The operator says it has complained to advertisements regulator ASA, and is asking telecoms regulator Ofcom to put in place an industry standard for measuring network coverage and clarify any confusion consumers may have.
"We’re confident that we have the biggest 3G network in the UK, both in terms of geographic and population coverage, built on a 9,192 site network that grows by around 150-sites each week. We’re happy to open up our network to a third-party to judge."