Tag Heuer announces new luxury phone

A new luxury mobile phone has been announced by Tag Heuer that will be based upon the similarly luxurious car brand, Lamborghini.


The new phone will be known as the TAG Heuer MERIDIIST Automobili Lamborghini and has been created in conjunction with the car company. The new phone is actually a special edition of the MERIDIIST phone announced last year.


Made from "black titanium carbide coated 316L stainless steel" with the Lamborghini logo on the battery cover, the new phone has been created by ModeLabs and incorporates a scratch-resistant sapphire crystal display. The more prosaic features of the phone include a measly 2-megapixel, built in camera and 2GB of internal memory. The internal battery can last for up to 7 hours in talk time mode or up to 28 days in standby.


The phone will be limited to 1963 units - which happens to the be the date that Lamborghini was founded.


No price or relase date was announced.


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