Sony Ericsson results show improvement

On the  back of its Xperia X2 and rugged phones announcements, Sony Ericsson's results have been published for the third quarter of this year. They show an improvement but there's still no excuse to break out the champagne just yet.


For example, 14.1 million phones were sold in the third quarter as opposed to 13.8 in the second. However, that still compares badly to sales of 25.7 million this time last year. The company lost €198 million this quarter - an improvement over the €283 for the second quarter.


"Our business in the third quarter started to show the effects of our ongoing transformation programme. Having refreshed our brand we are now better positioned to support the launch of new products such as Aino and Satio in Q4 2009. We have cleared channel inventories, and have continued to realign internal resources and improve efficiency. We have also arranged external financing to strengthen the company's financial position. Transforming the business for future growth and returning Sony Ericsson to profitability is the focus of the senior management team and will continue under the new leadership," said Dick Komiyama, ex- President of Sony Ericsson, now replaced by Bert Nordberg.


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Written by Mobile Choice
Mobile Choice

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