LG uses Neanderthals to advertise New Chocolate BL40

LG is set to launch a new £5m advertising campaign around its new 'Chocolate' BL40 phone, and we've got an exclusive looks at the sharp new advert. (Hint, Neanderthals are involved in a clip that manages to takes it straight to skyscrapers of the future in 30 seconds.)


The campaign goes live on Wednesday this week, first airing during a break on Channel 4 show Ugly Betty. It will be supported with the tagline: 'The new LG Chocolate phone...the shape of the future'.


LG marketing manager, Jeremy Newing, said of the campaign: 'We are very excited at LG as this is our biggest TV campaign of the year, coming in just under £5m.

'We are making a big investment in TV, press, digital, cinema, outdoor and channel advertising as we feel we have a unique product with the new Chocolate BL40 that will appeal to consumers.'


The LG Chocolate is part of LG's high-design Black Label series, and is being marketed as 'the first wide screen mobile'. The four-inch screen has a cinematic resolution so high-def movies look just as good as they would on an HDTV, while and it also allows the user to browse with dual screens side by side. The LG New Chocolate BL40 is exclusively sold at Carphone Warehouse, and also packs a five-megapixel camera, 7.2HSDPA for fast 3G data connections, Wi-Fi and more.


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