O2's exclusivity on the Apple iPhone in the UK has come to a close with the announcement that Orange will begin selling the much coveted handset.
It's a major coup for Orange, having seen O2 enjoy huge success with the iPhone since getting exclusivity on the original when it first reached the UK in 2007. Orange can now boast 28 countries in which it offers the iPhone.
While the fact that another operator has managed to enter the iPhone arena may not come as a huge surprise - we wrote a story in July about T-Mobile and Orange customers soon being offered older iPhones - the capture of the iPhone 3GS is far more unexpected.
Though there's no official word on pricing, tariffs or an on-sale date, customers can pre-register their interest at www.orange.co.uk/iPhone, with Orange saying the phone will be available from all Orange direct channels including Orange shops, the Orange webshop and Orange telesales channels, as well as selected high street partners.