Nokia Booklet 3G 'isn't about the specs'

If you've been following the Nokia Booklet 3G coverage, you'll know Nokia's first foray into the world of tiny PCs is a rather expensive machine at EUR575 with very similar specs to netbooks that cost half the price. So why would anyone buy it?

 

Well, according Nokia's new head of sales and marketing for booklets, Maarten Hammendorp, 'it's not about the specs, it's about the overall solution'. "It's the way it looks, its connectivity, the battery life and Windows 7," he says.

 

The Booklet 3G will be one of the first devices running Windows 7, and in our initial play, the OS that any PC geek has been hanging out for looked excellent. It also packs a mad battery life at 12 hours in power-saving conditions and at least eight hours in normal daily use.

 

Connecitivity-wise, it's unique in that it connects to the internet via 3G on a SIM card from whichever operator(s? Haamendrop doesn't comment) carries it. It's also Wi-Fi enabled, so you'll be able to get online almost anywhere. "Our target audience is hyper-connected, buys aspirational products and is highly influential in their peer group," Haamendorp says.

 

You'll be able to switch SIMs easily without removing the battery, and it's up to you whether you keep a SIM for the Booklet and a SIM for your phone, or even just move one between the two devices. One of its neater features is the ability to send texts direct from the Booklet.

 

"For the moment, using the cellular capability will be restricted to [the Booklet's] 3G connectivity and ability to send and receive SMSes," says Haamendorp. "But keep in mind Nokia's heritage in mobility." Haamendorp also didn't rule out the possibility of having on the device Nokia's all you can eat music download service for mobiles, Comes With Music ("We could.")

 

Available in Q4, price on contract/operator TBC.

Written by Mobile Choice
Mobile Choice

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