A new Apple iPhone application means you'll never have to go into a supermarket again. Online retailer, Ocado has developed 'On The Go' which enables users to shop for everything from food and drink to books and toys. With currently over 18,000 products available, all content is stored on the iPhone meaning consumers will be able to shop around even when offline, while their orders will automatically be made once an internet connection is secured.
Ocado promises to match in store Tesco prices, while goods from Waitrose will actually be cheaper at Ocado than from the store itself. Ocado On The Go is available now from the Apple App Store, while the application is also available to iPod Touch users.