Google has announced that the beta version of AdSense For Mobile Applications is now live, although it is only available for use on the Apple iPhone and Android-powered handsets, at the moment.
In effect, the application delivers targeted ads to smartphone users, said the Information Week website, allowing developers to earn revenue by displaying text and image ads in their applications. A video on the new application is available here whilst developers can join the AdSense for Mobile Applications beta program by visiting here.
"...advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group. We're excited to open up this beta to more developers and look forward to offering new features for our mobile advertisers and publishers in upcoming releases," said the Google developers.
Click to read the Information Week story