With the summer holidays fast approaching, we all want to look good strutting our stuff down the beach. O2 is offering a helping hand by joining Fitness First and providing a five day free membership to a health club near you. O2 customers who have an interest in health and sport and aged between 18 and 35 will be specifically targeted for the campaign. If such a person is within three miles of a Fitness First gym they will be sent a short text message asking them to respond to a short code with their postcode.
Customers will then be sent a personalised text message with the address and phone number of their local Fitness First gym, with a five day voucher enabling them to run a sweat on a treadmill, lift some weights or simply make the most of the free drinks machine. In addition each person will receive one free personal training session.