As of today, UK and US Reebok fans will be able to customise then buy a pair of Reeboks through new iPhone app Your Reebok, developed by Inside Mobile.
You can choose from three basic designs to start from and then change up to 23 areas of the shoe, with a choice of 19 colours, four types of material and even adding a few personalised words if you swing that way.
In case you truly are a hardcore Reebok fan and this means anything to you - the basic designs are 'iconic Reebok silhouettes' The Freestyle, The Classic Leather and the Ventilator (what, no Pumps?).
The shoes will cost between £80 and £100, depending how classy you make your new bespoke sneakers.
And because all apps just have to make use of GPS (check out our faves here), you can also share your custom designs with the world by a single click, whereupon it will geo-tagged and added to the Your Reebok community map. The service is available in the UK and US, and will go live in Germany, France, Belgium, Holland, Austria and Ireland in the coming months.