Another day another application store announced. This time it's the turn of Vodafone. It seems the operator is gearing up to provide an open platform. Third party developers will be able to create applications without being answerable to Vodafone, much in the same way as the Google Android market. Supposedly each time a customer purchases an application, the cost will simply be added to their monthly bill (or presumably deducted from their prepay credit) thus avoiding the need to enter card details and alike.
Vodafone of course have just invested in the Android market with their exclusive HTC Magic, yet this signifies an independent move by the operator who it is claimed currently owns 30% of the mobile market. Vodafone's so far unnamed application store will work across all of its handset, though when we can expect it to arrive is to be confirmed.
To read the full story in The Wall Street Journal, click here.