A new mobile phone service has been announced by Ashley Madison, which actively encourages its customers to have an affair. In fact, the Ashley Madison founder, Noel Biderman, said: 'Millions of people said they would have an affair if the right opportunity presented itself. Here is their opportunity,' according to the PRNewswire website.
The company has been described as an infidelity dating service that is run via the internet. Users - and there are 3.5 million registered to the service - will now be able to actively cheat on their partner via iPhone, BlackBerry and other 3G devices. Apparently, thousands are already using the beta version of the phone service.
According to Biderman: 'Before the introduction of Ashley Madison Mobile, our members typically used the service while in the private confines of their office work station. Now, with Ashley Madison Mobile, you're free to connect with your lovers throughout the day...on the train coming into work, waiting at the airport or even late at night while your spouse is more focused on the TV than you.'
Click to read the PRNewswire story