iTunes price change alters song popularity

The recent price changes placed upon iTunes have had a reported change in the download popularity of a variety of songs, say reports.


iTunes recently bowed to major label pressure by changing its long-standing price structure to a variable model of $0.69, $0.99 and $1.29. The latest chart hits are rated at the $1.29 category whilst older, catalogue, tracks will fall under the cheapest category, according to the Ubergizmo website.


Now, the fall-out of those changes have resulted in the dropping in the popularity of those top-priced tracks within the Top 100 chart, falling down the download chart by an average of 5.3 places the day after the price rise followed by a further two places the day after that. Tracks priced at $0.99 actually rose 2.5 places the day after the price rise and 1.7 places the following day. No reports were given on the cheapest category.


Click to read the Ubergizmo story


Written by Mobile Choice
Mobile Choice

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