Fans of Yahoo! can now use the popular web browser when surfing the web on their mobile phone. Working across more than 300 model handsets, users can visit Yahoo! Mobile at http://new.m.yahoo.com/ before saving it as their homepage and their preferred search engine. In addition, iPhone users will actually be able to download Yahoo! Mobile for free from the Apple App Store. Users of Yahoo! Mobile will also have access to Yahoo! Messenger which enables the ability to send and receive instant messages, exchange photos, build a contacts list, change status and send emoticons.
Yahoo! Mobile is fairly unique in that users will be able to interact with the display advertising that appears. Users will be able to call the advertiser direct, discover more about what's on offer, locate a dealer or retailer or send the information to a friend.