We knew it was coming, but we've heard that the BlackBerry App World will officially be announced tomorrow at the CTIA Wireless trade show in Las Vegas.
Details are a little hazy; however, we do know that it will be big on games and social networks, a move that suggests the manufacturer may be trying to appeal to a wider consumer audience.
Although widely anticipated, it is a big move for RIM who hopes to take on the likes of Apple who has enjoyed mammoth success with its own application store. According to a report by Business Week, the Apple App Store sold $200 million worth of applications in the final quarter of 2008 alone.
Google has also enjoyed growing success with their own Android market, with users of the T-Mobile G1 and the soon to be available HTC Magic having access to thousands of applications. Symbian, Microsoft and Palm are also said to have application stores in the pipeline.
You can register now for BlackBerry App World and customers will need a PayPal account to purchase applications.