Yell UK, the international directories business has introduced a new service that enables customers to text their requests rather than having to call. Customers can simply text a request such as "cab numbers in Camden" and TextBack will text back a prompt response with a list of possible options. Each suggestion will contain an embedded link enabling you to call that business telephone number directly. Customers can even ask the likes of when a particular film is to be shown at a local cinema, with Yell's TextBack providing the show times along with the booking line number.
TextBack is available 24 hours a day, seven days a week by texting 118 24 7.