Vodafone has signed a new contract with major record labels such as Universal Music Group, Sony Music Entertainment and EMI Music to remove DRM (Digital Rights Management), anti-piracy, protection from its digital download music tracks. The company is currently still in talks with the Warner Music Group, according to the Reuters website.
The new deal will allow a Vodafone customer to listen to any song via any digital service provided by the company, DRM free. As online piracy takes its toll on the profits of major record labels, those same companies are eager to sign deals which will generate revenue.
Recently, iTunes declared that it would be providing DRM-free music and, last week, Nokia declared that it may follow suit. As it now appears that the entire DRM campaign to clamp down on audio piracy is a failure, what now for the major record labels?
Click to read the Reuters story