Every phone shortlisted for this award has a fair claim to the style crown. However, the LG Secret KF750 topped the list because it's constructed from state-of-the-art materials that can withstand real punishment. This award celebrates the aesthetic beauty of the latest handsets, but what good is a great-looking phone if it gets all scratched and chipped within a month? LG's Black Label Series handsets have always been designed to appeal to the eye, but the Secret breaks the mould by using robust yet stylish materials to ensure it looks good for longer. The smooth sliding keypad and the neon-touch navigation makes the Secret one elegant, yet hugely capable device.